In the competitive field of social media management, a professional portfolio is your ticket to success. Your portfolio showcases your expertise, past successes, and unique approach to social media strategy.
In today's data-driven world, it's not enough to simply display your creative prowess; clients are increasingly looking for evidence of a data-driven approach to social media management. To stand out in the crowd and win your first client, it's crucial to showcase your proficiency in leveraging data to drive results.
If you're looking for some help in revamping your portfolio and highlighting your past event success, this article is for you!
What is a Social Media Manager Portfolio ?
Social Media Manager Portfolio is a form of documentation and work samples that showcase your expertise and past client work. Some may explain that it is an informal resume or CV.
A social media manager portfolio is more than just a profile of yours; it is a testament to your ability to deliver the real results. Hence, make sure you cherry pick the relevant information based on the client background and industry.
In this post, you'll find some examples of portfolio deck design that we included in our 22+ pages SMM Portfolio Canva Template to help you craft a converting portfolio presentation!
Sample SMM Portfolio: About Me
How does a Social Media Portfolio Looks Like?
There are different forms of social media portfolio:
- Presentation Style
- PDF (A4/US Size)
- Portfolio Website
If you are new to the industry, you may choose either one of the above form that you prefer.
However, the most common type is the presentation style which you can easily email to client or walk them through during the discovery call.
What to include in Social Media Portfolio ?
Your portfolio should demonstrate your expertise and skills. Bear in mind, it is to convert your audience to your customer. So, be more mindful with what you included in the portfolio.
Commonly found sections in the portfolio documents of social media strategists and managers:
In addition to the traditional elements of a portfolio, it's essential to highlight your data-driven approach to social media management. Include case studies that showcase how you've used data and analytics to optimize campaigns and drive tangible results for clients.
Incorporating Data into Your Portfolio:
Incorporating data into your social media portfolio is essential for demonstrating your expertise and credibility as a data-driven social media manager. Here are some ways to showcase your data-driven approach:
Case Studies
Include case studies that highlight how you've used data and analytics to inform your social media strategies and drive measurable results for clients.
This may include the content or copywriting you have done for your previous clients, along with screenshots of the social media analytics result that you have achieved using your strategy.
Important Note: If you have worked with clients in the past, make sure to check if you have a NDA (Non-disclosure Agreement) signed. If you do, make sure you don’t enclose the client’s details and data when you presenting data / showcase your work in the portfolio document.
Visualizations
Use data visualizations, such as charts, graphs, and infographics, to illustrate key performance metrics and campaign outcomes in a clear and compelling manner.
ROI Analysis
Provide insights into the ROI of your social media campaigns by showcasing metrics such as cost per acquisition, conversion rates, and revenue generated. You may add them into the client testimonial section: i.e. managed to increase client's ROI 3x within 3 months.
Sample Social Media Portfolio Presentation: Testimonials
Data-Backed Recommendations
Offer data-backed recommendations for future strategies based on your analysis of past performance data, demonstrating your ability to iterate and improve over time.
Introducing Social Media Manager Portfolio Template
Our Canva templates are designed to help you create visually stunning portfolios that showcase your data-driven approach to social media management.
With customizable templates, engaging visualizations, and comprehensive analytics, you can create a portfolio that not only looks impressive but also demonstrates your ability to deliver tangible results through data-driven strategies.
Free Preview of SMM Portfolio Presentation Canva Template!
If you want to make better use of your time for other more valuable tasks, you can leave the design to us! Get this SMM Portfolio Template and customise it today to look professional and get the ideal client to align with you!
This Social Media Portfolio Canva template:
- includes 22+ slides
- can be exported to PDF to download for printing
- can be shared instantly to client/potential clients for viewing (via URL)
- fully editable and customizable to fit your branding
Note: You’ll need a free Canva Account to use the template. This is an affiliate link, you get 30 days free Canva Pro account for free, and I’d earn some incentive if you decided to continue subscribing to Canva services. No additional cost incurred to you.
Purchase Now to Get Instant Access! (Free Canva Account)
You don't need to subscribe to Canva Pro account to use our template. All the elements selected are free and available for Canva Free account users.
Download This Social Media Marketing Portfolio Templates NOW to create stunning online portfolios and showcase your best client work in a professional way!
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