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7 Key Social Media KPIs and Stats to Grow Your Business (+Template)
- 13 July, 2022
- Sin Ling Chan
Tracking relevant statistics for your social media accounts is important to measure the performance of your social media marketing strategy.
By diving into marketing analytics, you can find out the best social media strategy to grow your business. In this article, we’ve outlined 7 important social media metrics examples for you to get you started
What is KPI ?
Let's start with basics. What exactly KPI means?
KPI stands for key performance indicators. Businesses uses KPI to measure their performance over time, and evaluate if they have met their goal. Social media KPIs are the metrics used to evaluate if the marketing strategy implemented is effective and worth the money.
How to Choose KPI to Measure Performance ?
Depending on the stage of the business, you would probably want to focus on different sets of social media KPIs.
For example, if you have just started out, you may want to focus more on impressions to measure if you have reached enough people with your social media accounts.
If you have strong customer base, you may want to focus on engagement metrics to measure whether the content you put out there resonates with your existing audience base.
Early Stage
Say if you're in early stages, you want to focus on reaching out to more people.
- IMPRESSIONS: This tells you how many times your content has been seen.
- POST REACH: This indicates the total number of unique accounts that saw your content.
- FOLLOWER COUNT: Total number of followers your channel has.
Note: Personally, I believe follower count is less important when your account is small. Keep putting out more content and don't focus too much on vanity metrics like follower's count as it depends on many factors.
It's important to start tracking KPIs to help measure and monitor business performance. Get started your tracking with Analytics Templates built by Danalyser today.
Growing Stage
Right.. You've gained enough followers, now you want to build deeper connection with them.
- LIKES: The number of like your post received.
- COMMENTS: The number of times someone leave a comment on your post.
- SHARES: Total number of times your audience shares your content to their friends, family or followers.
- SAVE: The number of times your audience saved your content. This is a useful metrics if you wish to establish yourself as the domain expert. This is because people often save the post for reference later when they find it useful.
Now you've understand some metrics you need to track for your business.
If you need assistance with a template to track your KPIs and present monthly statistics to your stakeholders, check out these beautiful KPI templates and learn how they can assist you in KPI tracking activities (demo video included).
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